If you were a teen in the 80s, you probably remember Cheap Monday jeans. They were tight-fitting, sometimes even too tight, and featured super-reinforced cuffs and ankle pins. They were the most recognizable item of clothing for a teenager in that decade and helped a generation express themselves and define their identity.
H&M is shutting down Cheap Monday due to poor sales
Due to poor sales, H&M is shutting down the Cheap Monday brand and store in London. The fashion brand has been owned by H&M for ten years but has been suffering from declining sales and profits. The retailer says this decision will free up its resources to focus on its core business. The process will start immediately and will be completed by June 30 2019. The London store will close on December 31. The operations in Stockholm and Tranas will also close.
H&M is currently in talks with its employees’ unions and will terminate employment contracts the following year. The retailer will also offer external career support to all affected employees and guide how to continue working within the group. In March 2008, H&M acquired the Swedish company Fabric Scandinavian, which owned brands including Cheap Monday, Weekday, and Monki. The closure is expected to affect 80 employees. H&M has since launched other brands, including Cos and & Other Stories.
Cheap Monday was one of the first retailers to sell skinny jeans. Unfortunately, its closure was a massive setback to fans. The store closed temporarily in October and then closed permanently on December 31. It is now available at a few other retailers.
It was an excellent alternative.
In the ’90s, Cheap Monday Jeans were a popular alternative to high-end denim brands. The super skinny jeans reflected the new indie rock movement sweeping Europe. Bands like Kasabian and Arctic Monkeys thrived in Italy and other European countries. Similarly, checkered shirts and five-panel caps were popular status symbols at alternative venues and literary cafes.
Since the first Cheap Monday jeans were released, the brand has grown into a full-fledged ready-to-wear brand. In Stockholm, it became a cult. The brand also has a range of accessories and a broader range of jeans.
Although Cheap Monday was originally a tiny denim brand, it became famous with its renowned low prices. Thirty stores across the country carried the brand. Its flagship store, in the Marais district of Paris, closed in February 2017, but you can still find Cheap Monday jeans in the Weekday store. H&M later featured the brand in their sustainable fashion initiatives. However, they did not allow Cheap Monday to develop further and did not expand the brand’s range beyond stretch denim.
It was a symbol of a new indie rock wave.
In the early 1990s, Cheap Monday Jeans was the hip thing to wear in alternative venues and literary cafes. They were a symbol of a new indie rock wave. Their super skinny jeans were synonymous with the bold sound of bands like Kasabian, Arctic Monkeys, Finley, and Tokyo Hotel and with the alternative music scene. Those young adults who wanted to be hip also wanted to look fantastic and wore a checkered shirt, five-panel caps, and Vans.
It was made of 100% cotton.
You were wrong to think Cheap Monday Jeans was made from 100% cotton. While H&M owns the brand, it still follows the fast-fashion trend. Most of their products are not made to last and are made from unsustainable materials. However, the brand is taking steps to improve its environmental impact.
The brand started as a collection of inexpensive jeans but soon expanded to sell ready-to-wear and accessories. These days, the Cheap Monday label also offers lingerie and other fashion-forward items. The denim collection features classic 501 jeans, denim jackets, and polo shirts.
The company has been working to improve its sustainability policies by increasing the percentage of denim made from recycled and organic materials. In the Spring/Summer 2017 collection, 72 per cent of denim was made from sustainable materials. In addition, the brand also uses a variety of other eco-friendly materials, including Tencel, recycled polyester, and wool. The brand has also installed collection bins at select stores, and its capsule collection highlights repurposed textiles.