Whether you have just started using social media to promote your business or have a significant amount of content to share on Instagram and Facebook, you should know a few things before posting your photos.
Include hashtags in your Instagram post.
If you’re an Instagram user, you may already know you can include hashtags in your Instagram post. They can be used both in your caption and in a comment. The placement of these tags is essential.
Adding hashtags to your Instagram posts can be a great way to reach your audience. But before using hashtags, you must familiarize yourself with some basic rules.
First, you need to ensure that you’re using hashtags that your target market will likely use. To do this, you can perform a hashtag search. This will give you a list of popular and trending hashtags.
You should also keep in mind that your account will be flagged if you’re using spam hashtags. However, this shouldn’t be a deterrent.
Avoid posting the same content on both platforms.
You may want to reconsider if you think of posting the same content on Facebook and Instagram. The most important thing to consider is that each platform has its limitations. For example, the size and formatting of images vary by venue. Also, Facebook and Instagram have different audiences. You need to know your target market to get the most out of your social media efforts.
One of the simplest ways to post on both platforms is to link them together. This will save you time and effort while giving your content a higher chance of being seen by potential customers. It may also help if you have a loyal following on both platforms.
Among the most exciting things about social media is interacting with your followers and learning more about them. However, it can be frustrating to discover that they are not as receptive to your content as you would like them to be. Fortunately, many tools are available to help you keep your audience happy and engaged.
Limitations to using your Facebook page to create an Instagram post
When using your Facebook page to create an Instagram post, there are many limitations. You can’t schedule your Instagram post to come to your Instagram page, and you can’t choose to create an image-only Instagram post. That said, there are some tricks of the trade you can use to optimize your Instagram posts. It’s a balancing act between ensuring the fidelity of your images and the time it takes to get them in front of your followers.
One tidbit you might not have considered is that Facebook limits the number of photos you can upload simultaneously. This is especially true if you have a business page with many posts. The best practice is to use a service like Dropbox or Box to archive your images in an organized fashion.
Build up a social media following on both platforms
To grow a social media following, you must consistently post. This will help you build a community engaging with you and your brand. Keeping a consistent posting schedule will also help you gain the trust of your followers.
One way to generate growth is by using paid ads on Twitter and Facebook. Using tools like Facebook Business Manager can help you create and optimize ads that promote updates from your page. These ads can be targeted to specific audiences.
You can also generate growth by engaging with your audience and responding to their comments and questions. People on social networks expect a fast response. By being responsive, you humanize your brand and make it more approachable.
Another option is to create short, viral-ready videos on platforms like TikTok. However, you may not see the same results. Instead, focus on creating quality content that your followers can relate to. Your goal should be to provide value and educate them about your industry.
