Ian Hecox and Anthony Padilla Buy Back Smosh


Since being purchased by Defy Media four years ago, the YouTube channel Smosh has seen many changes.

One notable change was Anthony Padilla’s departure from the channel after feeling his creative ideas were suppressed or blocked from being realized. According to an explanation video posted online by Anthony himself, this led him to make this decision and leave.

How much did Ian and Anthony pay for Smosh?

Anthony Padilla and Ian Hecox of Sacramento-based YouTube comedy duo Smosh began as two friends in sixth grade; over time, they have developed into one of the biggest media brands worldwide with over 25 million subscribers to their wildly popular Smosh channel, featuring mock fights, vlogs, and other entertaining content discussing various topics ranging from gaming merchandise to other projects.

Smosh started as a small side project between two friends in 2005. Soon after that, however, it quickly gained popularity and expanded into a multi-million dollar enterprise, complete with its studio: Smosh Studios. Furthermore, there are various spinoff channels, such as Smosh Games, which provides video game commentary, and Smosh Clevver, which is dedicated to lifestyle and entertainment content.

2017 Padilla left Smosh due to losing creative inspiration, while Hecox remained. Soon after, Defy Media abruptly closed and left its future uncertain; ultimately, Mythical Entertainment bought Smosh.

Since Hecox and Padilla left Smosh, the channel has experienced substantial improvements both in production quality and content. A Smosh movie is currently in production, while there is now an updated version of Smosh Games featuring brand new characters; additional vlogs and gaming content have also been planned.

Although these changes are exciting, it’s essential to remember that Smosh remains a comedy channel at heart. The pair have long been recognized for their irreverent and slapstick comedy, which will continue. While some fans may have grown weary of its formulaic structure, audiences still love this content!

Hecox and Padilla made promises at their purchase announcement to bring back some of the “magic” that made Smosh so beloved in its initial days, such as reuniting many original cast and crew members and opening new headquarters for Smosh. Fans should rejoice as this news could see ratings for Smosh increase again over time.

How much did Ian and Anthony pay for Smosh merchandise?

Ian Hecox and Anthony Padilla, the original co-creators of Smosh, have purchased it back. The two will continue producing videos while launching a website with similar content. Their current studio in Burbank will remain operational, as will regular cast members like Shayne Topp, Courtney Miller, and Damien Haas, and producing Smosh-themed podcasts!

Smosh began as an independent YouTube channel in 2005, quickly amassing millions of subscribers and billions of video views within one year. They later created multiple other channels and merchandise for sale under their brand. Smosh quickly became known for its hilarious comedic antics and commentary on pop culture trends.

In 2017, after nearly 12 years together, they announced their split. Citing creative differences as one reason, but also personal and family matters as contributing factors, both parties remain friends but have since decided to work with others.

Smosh has quickly become one of the most successful creator-led media companies online, amassing hundreds of millions of subscribers and billions of video views. Even its feature film adaptation, Smosh: The Movie, has attracted audiences. Furthermore, other platforms and media, such as podcasting and television programming, have expanded from Smosh’s popularity.

Though their founders have achieved incredible success, they remain humble and down-to-earth. Engaging with fans on social media regularly and answering inquiries on the platform are only two examples of this. Furthermore, they are incredibly generous donors of charity donations – over $10 Million has been donated since their initial start-up of the company!

In 2023, it was revealed that the founders of Smosh had purchased it back from Mythical Entertainment at a reported value of $12 million; Mythical will retain minority ownership; Good Mythical Morning founders Rhett McLaughlin and Link Neal will continue advising Smosh as advisors.

How much did Ian and Anthony pay for Smosh advertising?

Ian Hecox and Anthony Padilla were childhood friends who joined forces to form Smosh as a YouTube channel in 2006. Together they established themselves as comedy pros through their sketches and improv. Furthermore, their online content attracted millions of followers worldwide, as did merchandise sales.

In 2011, Smosh was sold to Defy Media with hopes of expanding their opportunities; unfortunately, Defy went bankrupt shortly afterward, leaving little or no funds available for another party’s purchase of their channel.

Rhett and Link’s production company, Mythical Entertainment, recently acquired Smosh for less than $10 million and has successfully brought back many original Smosh cast members and created new content.

Smosh is one of the most well-known YouTube comedy channels, garnering over 10 billion views on its main channel alone. Additionally, Smosh has launched other channels with gaming content, social commentary, and internet challenges. They operate from their 17,000-square-foot studio in Burbank, California, and its creators/actors include Courtney Miller, Shayne Topp, and Damien Haas.

Though Hecox and Padilla’s relationship may have suffered due to their differences, the pair have managed to continue creating videos for Smosh despite any personal conflicts they might be having, even going so far as dressing up as characters from popular anime series Pokemon for one video! Furthermore, they remain good friends outside of Smosh itself; both agreeing it serves as an ideal platform for their creative talents.

Smosh has quickly become a prominent member of the internet community and is expected to keep growing. Alongside video content, its channel boasts an enthusiastic fan base who actively participate in online chats and forums; additionally, there’s even an official blog where fans can discuss new updates.

The Smosh brand has also made appearances in television and film projects, such as appearances on The Tonight Show Starring Jimmy Fallon and The Late Show with Stephen Colbert, commercials for Coca-Cola and Taco Bell, and a clothing line called Smosh Gear by its duo members.

How much did Ian and Anthony pay for Smosh’s music?

Ian Hecox and Anthony Padilla, the founders of Smosh, are back at the helm of the YouTube comedy collective. Recently they announced they had purchased Smosh from Rhett & Link’s production company Mythical Entertainment; However, details regarding the deal remain undisclosed; Mythical is thought to have gained a significant return on its investment.

Smosh was founded as a YouTube channel by Hecox and Padilla in 2005 and quickly became one of the most-subscribed channels on YouTube. Since then, Smosh has expanded into numerous series and released an album of comedy music videos with over 22 million subscribers and 6 billion views!

Although details regarding the sale remain unclear, it can be safely assumed that Hecox and Padilla will have complete creative control of the brand and continue producing videos on Smosh’s main channel, Smosh Pit, and Smosh Games channels.

Hecox and Padilla will collaborate with other creators to produce content for their channel. At the same time, they have also formed a joint venture with Clevver Media to launch Smosh Live, an online show that will include live-streamed material and celebrity guests.

Hecox and Padilla see this deal as a win-win, allowing them to focus on their careers while remaining connected with Smosh’s community. Furthermore, this sale will enable Hecox and Padilla to expand their creative output and produce new YouTube comedy content which appeals to an ever-expanding YouTube comedy audience.

Mythical has not disclosed the details of its acquisition of Smosh; however, estimates indicate it paid around $10 million, an impressive increase over its founders’ initial $8 million investment. Rhett and Link will remain involved with Smosh through advisory roles to help ensure its growth under new ownership structures.