Not many of these Web-based, or managed PBX, phone systems provide their sales and/or advertising claims. Sometimes these statements are stated outright, and frequently they are merely indicated, for example promotional, direct marketing, and image branding benefits.
Managing a busy marketing consultant exercise in New York City (Sad with eMarketing & Communications), my acquaintances and I were of course enthusiastic about finding what internal promoting benefits actually lay under the façade of the clever promoting verbiage and smooth promotion slogans.
Hence, we launched into a part-time “Online Business-on-business Telecom” research project, duration of 3-months, largely spent surveying company customers, listening to testimonials of their corporate subscribers; plus tightly examining the various programs made available from the most prominent “virtual mobile phone system” and “hosted PBX” companies advertising online and looking regularly in the organic provides on all the major search engines like yahoo.
We did find one such Web “virtual telecom” company which does, in fact, deliver about all counts; plus the marketing-support benefits and revenue-increasing features we were most enthusiastic about, and which are clearly mentioned in their promotional language.
The corporation we identified with the most powerful suite of such instruments and features is called “Phone. com”, whose flagship package of business and home-office phone features and sales and marketing communications tools is entitled “Virtual Office”.
Frankly, we were concerned by the title and inspired by their particularly intriguing suite of office sales and marketing communications tools, and so we chose to investigate.
But how? Can I differentiate between the empty business slogans without any substance, and also the real deal? Especially at this kind of low monthly rates ($10 to $15 per month, typical fees).
First of all, we discovered the eventual result [concerning inbound callers] of the Phone. com’s telecoms infrastructure and business resources to be a noticeable improvement of the corporate
subscribers’ direct client communications and sales potential customer engagement efforts; much lower canceling rates, hence decreased attrition; improved Customer Relationship Administration (CRM), based on feedback through customers; and higher preservation and loyalty numbers for all the models – with higher product sales “close rates”.
We discovered this telecom platform to become a genuine, high-end, up-to-date cell phone system that does much more than simply log voice-mail communications and forward calls to the people in the field or within their car.
It is, in fact, the front-line communications program that also provides a skillfully designed marketing infrastructure, along with promotional tools you’ve probably in no way even thought of before — like voice-to-text functionality with regard to voicemail messages, giving you a significant record, or paper walk, of all messages coming in.
You need the option of typing messages along with having those messages step out as a voice you choose to employ (corporate, British, comical, extraordinary, whatever) – which is naturally helpful if you’re not always, probably, as confident in your legs as you’d like leaving crucial messages with folks who cause you to be nervous.
They also give you the initial month free, a 30-day Free Trial to test out the system. That they probably do this because almost all business owners get addicted to many of the features they provide, and can not let it go once they get used to making use of the system. I know we do.
We also like the low price tag, and the 24/7 live technological & customer support. We’re not good at all with technical matters, all of us really need the support rapid which probably drives each of our tech-reps nuts, but these kinds of are extremely patient and good-natured, and they put up with us, using good cheer.
So we get here a “virtual, organized phone system” that additionally functions as a sort of “marketing solution assistant”, at surprisingly low rates. We found some other flexible tools & functions built into the Phone. com’s Virtual Office suite, which contributes to this promotional software.
Our favorite, in terms of making a good everlasting ‘good impression’ upon 1st-time callers as well as sales prospects, plus maintaining existing customers happy, (which qualify as “branding tools”) are the “Follow-Me Calling” as well as Queue features.
The Line feature puts inbound callers in line to keep dialing numerous numbers belonging to the party they may be calling (a cell. figures, an office landline. a home quantity, a PDA) until the celebration is reached. It significantly limits the on-hold time, which as you know allows a lot of potential customers to hang up.
Not a good point. And the Follow-Me calling device also achieves the same constant calling result – other than while they wait for the link that locates their celebration, they hear company updates, and news about amazing new clients we have signed upon recently – more promoting tools in use, branding instruments if you want to be exact.
In case the party of choice has never achieved the call goes into voicemail rapid but the unique aspect to all or any of this is the fact that as soon as the call hits voicemail, we have an email alert immediately, sharing with us who called. And all sorts of we have to do is go through the messages in the email for you to activate a callback. Quick, and fast; and we by no means lose potential customers to opponents, or infuriate impatient buyers by returning calls time later or even the next day.
Another brand’s image marketing tool we are similar to is the fact that every single person working for this company has an extension, a voicemail message with its own exclusive message. Plus our own publicize messages they hear once being transferred to the ext. they are looking for.
Imagine the amount business companies lose with a single-size-fits “general mailbox” (like some of each of our marketing agency competitors) in which callers are offered when they speak after business hours.
These tools make or break your chances for any sale when it concerns 1st-period callers – who are frequently sales prospects, or prospective customers. With them, as you know, you have twenty seconds, if that, to create a good impression, which this method, thankfully, helps you do.
Personalization. If you create a negative effect with a 1st-time mystery caller, chances are he or she will never call again – and you’ll never possibly know about it. They only won’t call back. You can’t keep tabs on that kind of stuff. It happens. And you can do every little thing right for the next 20 years, nevertheless, that caller will always do not forget that first call, and the damaging impression they received as a result. You can never go back and transform the 1st impression…
Many of us also have the ability to leave particular promotional offers and quotations from happy clients about the system that callers notice when they are on hold, in addition to classical music, which gives people a bit of class. I’d point out these are pretty sharp marketing and advertising tools that could help present more business. Plus the toll-free number you get from this certain company, with no extra demand every month for the use of that (unlike many of the other online telecom companies, by the way)…
A toll-free number boosts the number of inbound calls, currently free. A toll-free amount creates a more professional company image, no question about it. Any toll-free number limits canceling, as customers are much a lot more inclined, statistically, to get in touch with to resolve issues or technological problems, clear the way up, and thereby stay away from canceling or un-subscribing.
Once more, I’d call these brand-marketing benefits. If you make the most from the jawhorse. It’s up to us to be able to execute effectively and artistically, concerning any of these high-tech marketing and sales communications tools and widgets.
Properly, this surfaces some of the factors we feel go into setting up a virtual phone system a powerful communications and marketing/sales application… We hope you enjoyed listening to it. We’ll submit one more article that goes into various other areas of interest, in terms of supporting small businesses to get more away from their phone system. Read also: Precisely What Is Cardio And How Do You Do It Right For Maximum Fat Reduction?